For Immediate Release: Nov. 4, 2013
Contacts: Jeff Weld, Castleton, (802) 468-6052
Steve Costello, GMP, (802) 793-4031
Castleton joins GOLM effort as third sponsor
Substantially increasing its support for the 2013 Gift-of-Life Marathon Blood Drive, Castleton College today joined Green Mountain Power and WJJR as a presenting sponsor.
“We are thrilled to have the college and President Dave Wolk join us to work on donor and volunteer recruitment and logistical work for the drive, which has become a substantial effort as the drive has grown in recent years,” said Steve Costello, a GMP vice president and one of the organizers. “Dave and his team will give us a considerable outreach boost in western Rutland County and on the campus. Castleton will bring the same kind of organization and get-it-done attitude that they have shown as they’ve built their enrollment, academics, athletics and campus services over the past decade.”
“Castleton’s connection to Rutland grows deeper by the year, and we see the Gift-of-Life Marathon as one of Rutland’s premier community-building events, so we want to help make it a huge success,” Wolk said. “From the student body to our staff, we are committed to making a big impact and ensuring that the greater Rutland community has a great day on December 17.”
Wolk said the recent announcement of plans to go for the national record one more time inspired many in the Castleton community to ask how they could get involved. As a result, Castleton decided to get much more involved itself, prompting today’s announcement.
Castleton has or will:
- Extensively market the GOLM to students, including athletic teams, clubs, staff and faculty through email, posters, social media and direct contact.
- Take the lead on local marketing efforts in western Rutland County, including postering efforts in local businesses, schools, etc.
- Provide transportation to the GOLM for students and local residents.
- Create a new social media presence for the GOLM, including a new Facebook page, Twitter support, and provide ongoing social media expertise to assist with marketing before and the day of the drive.
- Provide meals for Red Cross employees who will be traveling to Vermont from other states.
- Enlist dozens of students to volunteer at the drive.
- Reach out to all Castleton alumni in the region to encourage their participation.
“I couldn’t think of a better partner to add to the team,” said Terry Jaye, program manager at WJJR, who has co-organized the GOLM since its inception. “We are confident that with Castleton completely engaged, we will have a phenomenal event that will be remembered for years to come.”
The drive will run from 10 a.m. to 6 p.m. Dec. 17 at the Paramount Theatre, American Legion, College of St. Joseph, Elks Club and Holiday Inn, which is joining the GOLM effort for the first time. Double red cell donations may be made at the Elks Club, CSJ or Holiday Inn.
Appointments, which are recommended, may be made by calling 800-RED-CROSS or at www.redcrossblood.org. Donors must be at least 16, in good health, and show a photo ID or Red Cross donor card. Sixteen-year-olds may donate with parental consent, provided in person at the drive or by a consent form available on the Red Cross website. For more information, visit www.giftoflifemarathon.com.
The GOLM collected 368 pints in its first year, 2003. After setting state and northern New England records several times, the GOLM broke the New England record for a one-day community blood drive in 2008, 2009 and 2010, beating Boston each time. Manchester, N.H., broke the New England and national record in 2011. The GOLM collected 1,955 pints last year, 13 shy of tying the record and making the GOLM the second-largest one-day drive in the country, the largest per-capita.