News Release — VPT
November 8, 2013

Media Contacts
Art Jones, Producer
(212) 967-1106 •

Jeff Vande Griek, VPT
(802) 655-8062 •

Nov. 14: VPT to broadcast “The Blood in this Town,” a story
of Vermont Strength, Rutland Renewal and the Gift-of-Life Marathon
Blood Drive which attempts national record on Dec. 17

VT – “The Blood in This Town,” the documentary chronicling Rutland’s grassroots efforts to revitalize itself and build a new future, will be broadcast on Vermont Public Television this Thursday, November 14 at 8:00pm, with a re-broadcast on Tuesday, December 10 at 7:00pm.

“The Blood in This Town” features Rutland’s remarkable Gift-of-Life Marathon blood drive to explore how an ailing rust-belt town can rebuild from the grassroots up. Rutland’s act of giving blood in record-breaking numbers becomes a powerful symbol of renewal and social change that radiates throughout the community. The film chronicles many of Rutland’s innovative initiatives that are creating sustainable new businesses, world-class natural recreation assets, farm-to-table networks, entrepreneurial start-ups, and the revival of a historic downtown.

The film is airing in close proximity to Rutland’s 11th Annual Gift-of-Life Marathon blood drive, scheduled for Dec. 17 when the greater Rutland community will attempt to break the national one-day blood donation record of 1,968 pints. The organizers – Green Mountain Power, WJJR and Castleton College – are again hoping for a record turnout of donors from across Vermont.

Information and appointments for the Gift-of-Life Marathon on Dec. 17 can be found at Vermont Public Television schedule information is available at The Blood in This Town is directed by Art Jones and produced by Great Jones Productions. Information about the film and its outreach program is available

Since it first screened for Vermonters at Rutland’s Paramount Theater, “The Blood in this Town” has taken Vermont strength and revitalization to the nation’s small towns and cities as part of a larger outreach program. Screenings have helped spark the exchange of ideas, resources and community-building tools in places hit hard by the recession. From Pennsylvania and Michigan to Florida and California – with stops in New York and on Capitol Hill in Washington – Rutland’s re-invention demonstrates how communities can work together to turn their fortunes around.

“With today’s national search to find new ways to build a stronger economy and reinvigorate local communities, Rutland’s story of transformation is right on time. It’s gritty and real, it’s full of uphill battles and breakthroughs, and that resonates with people in places facing similar challenges,” said Art Jones, the film’s director. “Today, Rutland is creating a blueprint for revival that could help save recession-battered towns across America.”

Jones has dramatically captured a keen sense of community spirit in his film. Paul Costello, Executive Director of the Vermont Council on Rural Development, notes, “Art Jones has made a dynamic, funny and inspiring film about the blood drive that set a New England record – and tells the greater story of how folks lining up to give blood are also lining up to revitalize a community.”